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Frank Warren turns profits on PostSecret readers' sorrows

Published: Tuesday, January 19, 2010

Updated: Wednesday, January 20, 2010 22:01

Would you ever send Frank Warren at PostSecret a postcard?

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Frank Warren's appearance in the Campion Ballroom Thursday drew one of the biggest turnouts for a campus-sponsored event other than Quadstock or Fall Ball in recent memory. It's great to see 600 or so otherwise lethargic Seattle University students coming together to show their support for an event on campus, but I have to ask: Did it really have to be for PostSecret?

I loathe PostSecret. To me, Frank Warren is something like a new-wave, spiritual-but-not-religious, feel-good, group therapy-type faux-Catholic confessor, and his Web site (hosted on the most pathetic of blog servers, Blogger) acts as a new media confession booth for the sorrow-stricken masses of the modern era. But his confessional doesn't work the way a church's does. Rather than helping people sort through and repent for their sins, PostSecret celebrates hardship and emotional pain in a way that makes my stomach churn.


Let's be clear on this; I don't hate the people who send their secrets into Warren in hopes of having them posted on his site. If that's the way you want to go about letting out your internal turmoil, that's your prerogative. It's Warren and the way his organization operates that I have problems with.


Warren makes bank on the secrets of others. Sure, he gives a lot of his profits to Hopeline, a national suicide prevention organization. But PostSecret is also Warren's full-time job. He makes his living by publishing the private lives of others, and even knowing this, thousands of people still cede their secrets over to his control every week.


It's also a commonly known fact that many PostSecret fans routinely submit fallacious secrets to Warren in the hope of getting published, and every week Warren culls down his submissions from thousands to the mere 20 that are posted weekly on his site.


If Warren posted every secret he received, I'd be more inclined to view his project from a noble lens. But I'm willing to bet that approach to PostSecret would make it less appealing for his readers. The biggest draw with PostSecret seems to lie in the choosing process and in the hopes that one's secret can be looked upon voyeuristically by all of the site's devoted fans.


So it seems to me the people doing the confessing are engaged in some postmodern self-obsession ritual—one that purports to give people strength through encouraging them to show their weakness. Heaven forbid that anyone with a problem in the 21st century should even think about trying to take any action to change their lives for the better.


At the end of the day, I'm of the opinion that PostSecret is little more than a shining example of the rampant escapism of the online age. It's a quaint, but ultimately insufficient, therapy blanket that draws viewers in on virtue of its reverse-schadenfreude; it makes readers feel great because they are forced into a state of catharsis by gazing upon the secrets of people they will likely never meet in real life.


Here's my confession: I secretly hope that, the next time I'm feeling depressed because of problems in my life, someone takes notice of my pain in the real world, and offers to help me through it face-to-face. God knows any sort of human contact will be more therapeutic than gazing at the illustrated angst of a collective of digitally isolated people on a site full of "secrets."

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4 comments

Anonymous
Mon May 17 2010 01:06
I'm just glad he removed the "PostSecret is the largest advertisement-free blog in the world" note underneath his "BUY MAH BOOK LOL" banner. I like the concept. I love what shows up on the cards, what little bits of opinion and art and truth are strewn in there. I love how I got fed up with something he wrote and googled "Frank Warren is a pretentious ass" and came up with this article. I secretly think he likes to play god, filtering out these people's secrets every week. That's my secret. And omigosh, Ernie, how much angst can one fit into a massive block of text? You even signed it.
Anonymous
Mon Feb 1 2010 00:53
nicely done ernie
Therealslimshady
Thu Jan 21 2010 01:45
I have to agree with "ernie" (if that is indeed his real name)
Ernie
Thu Jan 21 2010 01:13
Look Matt, You're undermining yourself. I'm sure on some level you're aware of it, but please, let me spell it out. As I understand it, your primary criticisms of Frank Warren and the whole Postsecret project rest on it being a blind and egoistic emotionalism which is encouraged in the guise of therapy, but is actually based upon exploiting private lives for capital gain. Ok. Fine. But then don't go engaging in an egoistic emotionalism yourself with a melodramatic rant that seems, at least from my point of view, critical for the sake of Matthew Martell's "postmodern self-obsession ritual." Every sentence seems to scaffold around the conviction that the author as hero is much better than those plebs who went to Warren’s supposed circus of the absurd. You scoff at students you characterize as "lethargic," you sneer at the blogging engine Warren uses (Blogger! How pathetic!), and perhaps most revealingly, you absolve and condemn those who send in postcards in the same breath. ("I don’t hate the people who send their secrets into Warren in hopes of having them posted on his site. If that’s the way you want to go about letting out your internal turmoil, that’s your prerogative." and "God knows any sort of human contact will be more therapeutic than gazing at the illustrated angst of a collective of digitally isolated people on a site full of “secrets," etc.) Your method, in short, can only destabilize your findings. Setting aside your blatant disregard and perhaps total ignorance for what actually happened at the event, i.e. people standing up IN FRONT OF PEOPLE to read their own secrets, I suspect that you're missing the point of PostSecret. First of all, it's an art project. I agree that it serves as a sort of weird post-catholic confession booth, but jee-sus, I imagine the intent with even the most "emo" secrets is to demonstrate that every person you encounter, no matter how seemingly inconsequential, shares a common suffering in some manifestation or another. Though you tried to cover your ass here by supposedly leveling complaints against Warren, you’ve couched them amidst snide comments carelessly directed at everyone who’s ever felt such a pain and not had an outlet for it. I know it's trendy and all to mock how people feel, but ridiculing a basic human capacity for empathy disgusts me. And I’m tired of it. Forgive me if I’m being harsh, but I let the spectator get away with a lot. It’s sooooooo easy to condemn and be the appropriate level of subversive for a college newspaper, but for once, just once, it would be such a refreshing change to see some honest journalistic investigation or speculation emanating from the opinion pages. Why is there escapism in the online age? Why do people use this blog as a confessional? These are the sorts of questions that would be worth exploring, not the fruitless and anti-intellectual scolding I usually see. And yeah, postsecret is a little weird and all, but I’m sure Warren’s not an evil guy. He’s an artist who happens play the dual role of archivist, and has managed to make a living by tapping into a surprisingly rich cultural current. As a creative sort of person myself, as you are yourself, my fondest hope is that my idle speculation would spawn some goofy project that so many people would find meaningful, and manage to pull in a living wage on the side. I'm sorry, Matt, I know you're a good guy, and I know you’re not doing this out of spite, and you’ll admit to everyone who asks that you're a pretentious ass. Just don’t do this anymore and we’ll be square. ‘Kay? Thanks, Ernie






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