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Consultants weigh in on outsourcing

Campus Bookstore Consulting starts focus groups on the outsourcing next week

Published: Wednesday, September 30, 2009

Updated: Thursday, October 1, 2009 04:10

The plan for possibly outsourcing the bookstore has been a mystery to most students.
So far, the decision has required an elaborate lineup of reports, analysis, consultations and focus groups.

While the debate about outsourcing continues, university administrators are using outside help to weigh the pros and cons of handing ownership over to a larger company like Barnes & Noble. By November, university officials will make a decision.

The university hired consultants from Campus Bookstore Consulting, a Massachusetts-based firm that specializes in college bookstore analysis. These consultants have been around the university for the last several months examining book prices, customer service and general profitability. CBC will also be conducting focus groups Oct. 6 and 7 with faculty and students.

"Everyone has an opinion as to whether the bookstore is doing a good job or a bad job," said Ron Smith, vice president of Finance. "The committee thought it would be prudent to have an outside view—someone who doesn't have anything to gain one way or the other."

One of the leading factors in this decision is its potential financial impact.

As an institutionally run store, the Seattle U bookstore has been very successful—its profits are almost double the national average of university bookstores.

Smith said outsourcing could also be financially beneficial. He said one of the major benefits would be that outsourcing would give the university money up front for bookstore improvements.

But that big check may not be without cost to the university.

"We need to be aware that it would probably come with higher prices," Smith said. "They're here to make a profit. They're not just giving that money away—they're going to make it up sometime, somewhere."

Book pricing numbers are among the most contentious points of the bookstore debate.
Bob Spencer, manager of the Seattle U bookstore, said that in his personal experience, outsourced bookstores have had higher book prices and large discrepancies between the prices in the bookstore and the prices on the outsourcing company's Web site.

"The prices are higher in bookstores because the company needs to pay a commission to the university," Spencer said.

Smith said if the university decides to outsource, they will make sure there is contractual language that gives the university some say in the price of books.

"We want to make sure that we're not unnecessarily increasing the prices for our students," Smith said. "That's the most important thing."

Spencer also worries about potential loss of control of products, especially those that represent the values of the university, such as fair trade, recycled and sweatshop-free products. Spencer believes that, if the bookstore is outsourced, those products will no longer be carried in the store.

Smith said this would not be the case for Seattle U.

"That will be something that we will insist upon," Smith said. "One of our conditions [for outsourcing the store] would be that they continue that program as well as help us with any new ones we may come across. That will be contractually written into the agreement."

Though rumors have been circulating that student employees would only be paid minimum wage, Smith also said if the bookstore were to be outsourced, wages would meet work-study standards.

CBC will present its findings to the bookstore committee in mid-October, and administrators will make their decision by early November. If the store will be outsourced, the university may have a company picked out by the beginning of winter quarter.

Katy can be reached at kmccourt@su-spectator.com.

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6 comments

Bad Idea
Mon Oct 12 2009 14:58
Leased stores tend to order less textbooks and refer students to their websites. Then, when the ecommerce business affects store sales, they reduce their return to the college.
Long-time college auxiliary professional
Thu Oct 8 2009 12:29
I'm always amazed at how private, faith-based colleges talk about values, importance of community, and respect for persons, including employees, and then turn around and sell their souls to a corporate entity for the promise of money. I'm also amazed that colleges don't see their campus bookstore as a mirror to their mission. You want to sell out for an inexpensive remodel and a few extra bucks that your students will end up paying more that goes to a corporate entity in New York, Chicago, or Lincoln? Seattle U has a wonderful tradition of supporting the Catholic values of social justice and the strong Ignatian tradition of community. You are willing to give that up? The second that contract is signed it will change and the college can't do anything about it and all talk of sweat-shops, free trade coffee, and the unique mission of the campus is out the window because the company needs that commission. Students and Faculty: Do you want your campus store to be like 900 other stores or do you consider it special enough to reflect the values of your community. If you do, demand that you are at least heard in this conversation. Because once you give it up, you won't be able to take it back.
Bill
Wed Oct 7 2009 16:24
I have worked in the College Bookstore Business for over 35 years. I have been on the campus of many leased bookstores, and after it is all said and done, the only person on the campus that I could find that said they were happy with the lease was the person who actually signed the lease. Students and faculty and staff have always been very sorry that the lease happened and are not happy with the University as a result.
It is almost impossible to get out of the arrangement because then the University has to buy its inventory back which is a large check.
Ex Lease Co.Employee
Wed Oct 7 2009 11:10
You can write anything you want in the contract then hire someone to oversee the contract but in the end the lease operators will do what they want and get away with it, watch the wording in the contract too! When you wake up and realize what you did it will be too late, try buying the bloated inventory back at their prices and giving back the money they spent for the upgrades, you'll realize you're stuck and the students are the ones who are suffering.
Sue
Wed Oct 7 2009 09:19
If it's not broken, don't try to fix it. University's , like any big business, think this is a quick source of money. It may be, but in the long run, is it worth 'selling your soul to the devil'? You can put what ever you want in that contract, but like the last contributer stated, they will come up with some excuse or use another way to get the what they want in the way they want it. They have no conscious. STUDENTS - you need to get behind your bookstore and save it! Talk to students who's bookstores have been leased out at other universitys. Administrators - maybe your governing board will lease you out too. They could get more upfront money.
Outsourced Bookstore
Wed Oct 7 2009 08:42
Money Money Money, this will come from only one place, the students. If you want more money, you can take it from the students and still keep the store institutionally run. These lease companies are bad, but the have to get the money from somewhere. If the U really needs the money now, I would suggest stealing the money from them as an institutional store and then if you ever get a conscious you could stop and run the bookstore as most of them were set up to keep prices down and cover their costs. Once you lease the store you will be giving up any and all control forever……. I don’t care what you put in the contract, because it won’t matter, they will agree to anything and then come back and say it isn’t working, and they have you because the gave you all the money up front which by now is already spent. I urge you to think of the students and the purpose of your bookstore in this decision.






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